Case Study — Logo & Identity

Clearsight Ophthalmic Consultants Rebrand

Your Best Vision. Always.

Project Overview

Clearsight Ophthalmic Consultants, a multi-location, multi-speciality eye care and eyewear company in central Jamaica, engaged Brandhaus Studio for a comprehensive rebrand. They had brought their multiple locations under a single Clearsight umbrella and wanted to move the process a step further, defining not only the look and feel of the brand but ensuring that the brand's communications aligned with its positioning as a dynamic, technology and customer-service driven company. Our work started with an audit of the brand. We built a deep understanding of its mission, vision and achievements to date, and engaged with stakeholders to find out where the brand had been most impactful and where the potential for growth sat. This data was used to create a brand manual that serves as a source of truth, guiding the actions of everyone in the company and how the brand presents itself internally and externally. The same process produced the company's tagline, "Your Best Vision. Always.", which acts as its North Star. The strategic work was supported by comprehensive, multi-touchpoint design across every location.

The Architectural Challenges

The primary challenge was refreshing the brand in a way that felt authentic to the vision of the directors while still resonating with staff, medical partners and long-standing clients.

Tailored Solutions

Running the refresh as a collaborative process reduced the friction that often comes with rebranding an established company. The directors saw their vision reflected at every stage, and the resulting identity reads as modern without discarding what patients already trusted.