B&B's Bake Me Away Bakery Branding
Joy in every bite.
Project Overview
B&B's Bake Me Away is a small Jamaican bakery with big ambitions, making baked goods and pastries that leave people craving more. As a clean sheet project, we worked with Bake Me Away from inception, guiding the process of naming, tagline development and branding through to packaging on retail shelves across the island.
The Architectural Challenges
As a new entrant in the market, the challenges came down to two questions. How do we create a recognizable identity for the company that honors the rules of the bakery segment while standing out? And how do we create labeling and packaging that leaves an impression?
Tailored Solutions
For labeling and packaging we realized that our partners would be key, and this process led us to creative and reliable packaging suppliers who could hold a consistent print finish within a startup budget.
Core Deliverables
- Name and tagline development
- Logo and identity design
- Packaging design
- Posters, banners and other print materials
- POP material design
- Supplier sourcing, selection and management
- Delivery vehicle wrap
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Bake Me Away pop up store hanging banner