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Case Study — Brand Strategy

High-Impact Fast-Casual Store Experiences & Megamart Decals

Happy Hour and A Half.

ClientOMGOMG logo
ServiceEvent Signage, Out-Of-Home Branding, Store Layout
CategoryBrand Strategy
Year Released2024
LocationSt. Andrew, Jamaica

Project Overview

We designed the entire physical store experience, signage, and major retail assets for OMG's brand presence, including prominent Megamart displays, custom outdoor boards, event setups, and customized cooler wraps.

The Architectural Challenges

High-traffic retail centers are packed with visual noise. We needed OMG to immediately dominate the fast-casual drink segment visually.

Tailored Solutions

Ultra-sized fonts, saturated graphic decals, and custom-lit neon signs that pull footsteps and curiosity from over 100 feet away.

Core Deliverables

  • Outdoor Signage blueprints
  • Megamart In-store displays
  • Vehicle & Cooler Decal wraps
  • Event pop-up design guides
Build custom deliverables↗
Bright glowing custom neon script logo shining in a fast-casual store window
High-Impact Fast-Casual Store Experiences & Megamart Decals

01

Custom wrapped logistics van showing big saturated typographic orange brand wraps
High-Impact Fast-Casual Store Experiences & Megamart Decals

02

Fast-casual beverage cooler stand with beautiful decals applied to the framing
High-Impact Fast-Casual Store Experiences & Megamart Decals

03

Oversized glass-tube visual signage designed to slice through hypermarket environment noise.

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